Super Bowl Ad Prices Hit Record Figures This Year. How Did Creators Handle the Pressure?

I’m just curious about how creators feel

Did you know that a 30-second Super Bowl ad costs roughly $7 million for brands? I repeat… $7 million. That’s 6 zeros in the end.

Yes! I was also shocked when I heard this information.

I mean, imagine the team working on one 30-second-long ad that should represent their brand in front of millions of people all over the world (yeeah, right — I meant Americans).

All these companies compete with their ads.

The pressure on their shoulders — “Our company is gonna spend $7 million on this idea we will spit out. I think we should make it… interesting and entertaining, at least” — it’s crazy!

So, how do you deal with pressure like that?

Well, not that I ever had a chance to work on that kind of a task before, but I think there are a couple of ways to go about it.

First of all, let’s cut to the chase and say that these 30-second ads are not just distractions (like we’re usually used to from ads), but they are experiences.

People (mostly marketers) are waiting for these ads all year long, and, of course, the level of quality should match this kind of anticipation too.