Branding 101 for startup companies. — Branding for startups is crucial, especially in the early stage. I mean, how else do you stand out and capture the attention of those early leads that are soo important for defining your business strategy? So, in this article, I thought it would be interesting to list some of the…

Prepare for your daily dose of inspiration — I’m listening to a tons of different podcasts every single day. It is interesting for me to hear various stories from people who achieved something valuable throughout their career. Besides, podcasts are probably one of the biggest inspiration sources for me as a creator — when it comes to brainstorming…

There are soo many misconceptions around this topic. Let’s settle it! — Everybody just seems to be talking about what branding is and how to build a brand that will bring you an endless amount of customers. We get it. I also love to talk about branding. But should we maybe now talk about what branding is NOT? I mean, there are…

I find it hard to choose one, tbh — Let me ask you a question. If you were a brand and had to find your place on the market, what kind of brand would you be? I like to think that brands and humans are quite similar to each other — we both have different characteristics, sets of values…

Startup festival full of awesome people and inspirational ideas! — Last week was all about making Bold Business Moves. I had an opportunity to attend Estonia’s flagship startup and tech event, Latitude 59. Their mission this year was to employ the tools, talent, and know-how of the startup community to tackle global crises. The event was massive. Imagine the tech…

It was 3-days full of unforgettable memories, and I’m very excited to share them with you! — Last week was a total blast! I went to TechChill Riga 2023, which is the main tech and startup event in the Baltics, bridging the gaps in knowledge, skills, and network. Those three days of the conference were full of inspiring talks, high-level networking, and awesome side events created by…

Let’s thrive as creators together! — Let’s say I ask you to name some of your favorite brands off the top of your head. You would have your list, right? Apple, Nike, Red Bull, and the list goes on and on. And the funny thing is, each of these brand names immediately makes your brain go…

Here’s my observation — Creativity is undoubtedly one of the most important human resources of all. I mean, that's kinda our only bet in this ever-rising trend of using AI tools. Historically speaking, we wouldn’t have much progress without creativity in the world, and we would just be repeating the same patterns over and…

Yup, we’re on this level already! — We have gone far in this internet era. We all remember times when we had too many obstacles to launching the product and validating our ideas. Back then, we didn’t have all these amazing tools that could automate and accelerate processes for us just to get started. But now it…